Michael Palfreeman

I’m a junior UX professional eager to enter the product development space, bringing a comprehensive set of end-to-end skills in both product design and business innovation with real world experience in addition to a first class honours degree.

I have a creative and entrepreneurial mindset having set up a small business whilst a student at university, bringing a brand new restaurant concept to the UK inspired by living in Canada during my gap year. I designed, launched and ran the business from scratch, growing it from a street food concept into a fully fledged successful restaurant and the first of its kind in the UK over the course of 7 years. This involved all aspects of design in terms of service design, branding & marketing design as well as product development and strategy; all done organically and from scratch.

I was captivated by the process of bringing the vision to life—crafting the design elements, refining the products, and enhancing the overall customer experience through feedback. This hands-on experience taught me the importance of a user-centric approach, ensuring every decision aligned with what customers wanted as well as the brand's identity and core vision.

I have a keen interest in innovation, entrepreneurialism, human behaviour and design & aesthetic which together inspired a career change to UX. I became drawn to the way UX combines creativity with a structured, user-centered process and the humanistic aspects of the process.

I’m driven by a desire to create innovative products that can enhance people’s lives with a commitment to designing solutions that are both visually appealing and deeply functional. My focus is always on balancing business needs with the user’s experience, ensuring that each design meets practical requirements while remaining user-centric at its core. The thought of knowing someone is using something I’ve helped design really excites me!

This summer I completed a comprehensive full-time UX/UI Career Development course with Experience Haus, Shoreditch.

During the 13 week course I worked within a team of five on three real in-depth client projects for start-ups within the fin-tech and health-tech sectors, in addition to an extensive project for the British Red Cross.

I have also completed a solo freelance project after completing the course for an Australian based health-tech start-up.